So why is it that when you find something good, some prick has to come along and improve it?
Even when something is near perfect, it has to be ‘improved’.
Or is ‘Improved’ simply a euphemism for ‘We’ve put cheaper ingredients in it and by telling you it’s improved, we hope you don’t notice’
You can see why someone would want to use the former, because the latter is a bloody great mouthful.
More than can be said about the subsequent improved offering.
After years of searching, I finally settled on Baxters, Cream of Mushroom soup.
It’s got mushrooms in it, you can see them, you can taste them, and the consistency is that of cream.
Indeed, I like most Baxters soups, they seem to do what they say on the tin.
But, guess what?
They’ve ‘improved it’
How? Well for a start they’ve minced the mushrooms up so you can’t see them, and they’ve changed the consistency to that of snot.
You know what I mean, blobby whilst at the same time sticky!
A bit like Heinz Cream of Whatever.
Oh, by the way, they’ve also hiked the price up!
As if that wasn’t enough, my favourite takeaway, Sainsbury’s own brand ‘Butter Chicken Curry’ has mutated into something else.
It has lost half of the chicken it once contained whilst substituting it for meat that originated from something that crawled out of a swamp.
There is a bonus though with this one, because I had a Butter Chicken Curry from Staddlestones last night. (they’re the restaurant that did the great food at my 60th party).
It was awesome, the best ever!
But Sainsbury’s can shove theirs back up the arse of the idiot that improved the recipe.
Oh, by the way, they’ve also hiked the price up!
It makes you wonder why they do it.
The Mushroom Soup was Baxters ‘Best Seller’
The Butter Chicken was their ‘Best Seller’
Coca Cola changed it’s recipe some time ago and immediately lost a BIG chunk of their market share; they soon changed it back!
Best selling ‘Blackthorn Cider’ much beloved by drinkers throughout the West Country for its dry taste, was relaunched in April 2009 with a lower alcohol content and sweeter taste. It lost most of it’s drinkers.
Why not launch Blackthorne ‘Sweet’ Cider?
It’s one thing to try to improve on something that is not as good as the competition, but for a Best Seller!
Problem is, everybody loses.
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